My sources tell me that this is the plan:
GO BIG! Make yourself “Celebrity-Crazy-Lovable”.
For example:
Like Justin Bieber, walk around wearing a gas mask for no reason. And always wear ugly pants.
Also, like the Bieb, adopt a pet monkey. Everyone will get the joke.
Dedicate the campaign to Rick James, Mr. Superfreak himself!
Like Britney, shave your head bald and go after the paparazzi.
Finally, get meta and do a Broadway show, like Charlie Sheen . . or Pee Wee!
